MCPC 2017: Customization 4.0 - Elevating Mass Customization to a New Level

The 9th World Mass Customization & Personalization Conference (MCPC 2017) is taking place in Aachen, Germany, from Nov 19 till 21, 2017. Hosted by the RWTH Aachen University this major event of the customization community will boast a diverse program with company presentations, corporate best practices, start-up experiences, empiric case studies from multiple global regions and industries, methodological insights, reviews and industrial tours.

The overall theme of this conference is “Customization 4.0 - Elevating Mass Customization to a New Level”. Reflecting on how smart products & services, digital manufacturing, Industry 4.0 and related technological enablers can create a new breed of mass customization business models, the strategic dimension of mass customization is reaching a new level of its evolution: the holistic vision of creating shared value for customers, companies, and the environment in a sustainable way is driving more and more companies to explore their own potential in the upcoming customization economy.

cyLEDGE Founder & CEO Paul Blazek is member of the Industry Advisory Board of this conference and will be on stage several times, sharing some of the results of our research work and presenting insights from customization projects.

Register for the conference and come to the beautiful town of Aachen with its UNESCO heritage and lively academic and industrial knowledge ecosystem. And engage with us – as the leading customization experience agency we are helping companies since more than 10 years to successfully set-up and realize their customization project.