cyLEDGE Media will be at the MCP-CE 2012

cyLEDGE Media is presenting at the 5th International Conference on Mass Customization and Personalization ( this week in Novi Sad, Serbia. The cyLEDGE participants will meet with many researcher, entrepreneurs and company managers from all over Europe to talk about the state and the future of Customer Co-Creation. Also attending is Prof. Frank Piller, one of cyLEDGE’s scientific partners who will give a keynote lecture at the conference.

cyLEDGE talks about the Integration of Social Media in Product Configuration Systems. We analyzed the status quo of social media usage in mass customization and explored the possibilities of integrating social media elements in configuration systems.

With cyLEDGE research we operate closely at the intersections of Social Media and Mass Customization to bring better user experiences to our customers and partners.

blog novi sad

The beautiful city of Novi Sad, Serbia (image source: