“Let’s Cafe”, a coffee chain in Taiwan wanted to offer an excellent cafè experience to surprise their consumers and social media friends. So they created the Latte Art Customization! People who visit the store just upload an image from their mobile to a machine and the pic gets sprinkled onto their latte foam - with chocolate powder! Of course, many people share their latte-shots and buy lots of coffee!
The result: Let’s Cafes credibility and its sales went up and - as the company says - they won the hearts of coffee drinkers in Taiwan! This Food Customization is a really great idea by a small company to stand out compared to the bigger ones. Mass Customization at its best!
