Conception
Every assignment starts with us getting to know your company, its products and customers. On the basis of your individual wishes and needs, cyLEDGE will then develop a concept for your configurator. Spanning interaction design, graphic design and content development, all services delivered during conception grant highest priority to supporting users:
Interaction design
Interaction design focuses on reducing complexity from a user's point of view. Structuring contents logically and giving consideration to acquired navigation patterns ensures that your configurator will function intuitively and efficiently.
Graphic design
On the basis of the interaction design and the visual identity of your company, an appropriate and attractive graphic concept is created. The aim is to convey brand values as well as a sense of security, competence and familiarity on a visual level.
Content development
In developing suitable contents, cyLEDGE always takes the particularities of the digital medium into account. For example, the cursory nature of screen-reading as compared to traditional, paper-bound reading habits requires texts to be adapted accordingly.
The conception process is combined from different elements, depending on your individual requirements:
- General definition of goals
- Determination of target user-group and use-scenarios
- Conceptual outline
- Elaboration of specifications and targets
- Detailed conception
- Master plan
- Concept-book creation
- Styleguide creation
The process will usually be framed by numerous personal meetings and workshops.