Paul just gave a talk on "Social Network Marketing - Individualität und Gemeinschaft im digitalen Dialog" at the University of Applied Sciences in Salzburg. Showing how new communication approaches focus on the activation of opinion leaders in the digital world and what social networking means in the web 2.0. With some nice practice examples of both, successful social media campaigns and effects of underestimated threats, he gave the students an overview of the possibilities of social network marketing.

http://www.fh-salzburg.ac.at